L-Acoustics takes stake in DJ-booking platform Djaayz to target hospitality venues
Background and context
L-Acoustics, the France-based audio manufacturer known for its sound systems and spatial audio tools, has taken a strategic equity stake in Djaayz, a DJ-booking platform co-founded by nightlife figure Cathy Guetta. The agreement also includes a commercial partnership between the two companies.
The move reflects a broader shift in the hospitality and lifestyle sector, where venues are increasingly using sound design and music programming to differentiate their guest experience. Hotels, restaurants, beach clubs and rooftop bars are looking beyond background playlists toward curated live and DJ-led entertainment.
Djaayz currently lists more than 14,000 DJs and reports over 100 venues using the platform to source and book artists. L-Acoustics, for its part, has been expanding beyond touring and large-scale live events into permanent installs and immersive audio, including its L-Acoustics DJ creative toolset aimed at performers.
Key announcement
Announced from Marcoussis, France, in September 2026, the deal gives L-Acoustics a minority stake in Djaayz and establishes a joint offer targeting hospitality and lifestyle venues. Financial terms were not disclosed.
Under the partnership, Djaayz will focus on artist discovery, curation and booking, while L-Acoustics supplies audio infrastructure and spatial audio tools. The combined proposition is positioned as an end-to-end solution: from selecting the DJ to delivering the sound in the room.
According to the companies, the offer is aimed at venues that want to formalize or upgrade their music strategy but may not have in-house expertise to manage both programming and technical sound design.
Industry impact
For AV and event technology providers, the move highlights how content and infrastructure are becoming more closely linked in the hospitality segment. Instead of treating sound systems and music programming as separate decisions, operators are being offered a bundled path that connects the artist roster with the installed audio system.
For DJs and electronic artists, Djaayz claims the partnership will expand access to hospitality gigs, with the assurance that performances will be supported by professional-grade sound systems, including options for spatial audio setups. This could further blur the line between club-style experiences and hotel or restaurant activations.
On the venue side, the collaboration gives L-Acoustics a direct route into a network of hotels, restaurants and bars already active on the Djaayz platform. That creates another distribution channel for the manufacturer’s installation products and tools such as its L-Acoustics DJ solution, detailed on the company’s official website at l-acoustics.com.
If the model gains traction, it may encourage other manufacturers or integrators to explore similar content-plus-technology alliances, particularly in markets where brand experience and dwell time are key performance indicators.
Why this matters
For event technology professionals, the partnership signals growing demand for integrated approaches that combine hardware, software and curated content. As hospitality venues seek to stand out, they are moving closer to the operational mindset of clubs, live music spaces and experiential venues.
AV consultants and integrators working in hospitality may increasingly be expected not only to specify loudspeakers and processing, but also to align system design with a venue’s entertainment calendar and music identity. Partnerships like this one could influence RFPs, with bundled programming-and-technology offers competing against traditional, hardware-only bids.
For the wider event and hospitality market, the L-Acoustics–Djaayz deal reinforces a trend: music and sound are being treated as strategic elements of venue design, rather than afterthoughts. As guest expectations continue to rise, especially in lifestyle-oriented properties, consistent and high-quality audio experiences are likely to become a core component of how venues define and deliver their brand.
