All Safe and Sound Doubles Capacity with New Waltham Cross Hub

Full-service event production company All Safe and Sound has relocated to a significantly larger warehouse and office facility in Waltham Cross, marking a major step in its long-term growth strategy. The new 25,000 sq ft site, which the company moved into on 24 August, doubles the size of its previous premises and is designed to support rising demand from clients and sustained business expansion since 2022.

The move follows a period of strong performance for the company, including new client wins and a doubling of turnover in the past two years. The expanded footprint is intended to give the business greater operational headroom for its portfolio of live, hybrid, and corporate events, which now number in the hundreds annually.

Background and industry context

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Event production and technical suppliers across the UK have been recalibrating their operations as the market continues to evolve beyond the pandemic recovery phase. With in-person events now firmly re-established, organisers are demanding more sophisticated technical delivery, tighter turnaround times, and increasingly complex hybrid formats.

In this environment, warehouse capacity, inventory management, and logistics planning are becoming critical differentiators. Production companies are under pressure to hold broader ranges of equipment, build in more redundancy, and manage higher peaks in demand around major conference seasons and exhibition calendars.

All Safe and Sound, which provides end-to-end technical production services, is among the suppliers investing in infrastructure to meet these expectations. The move to Waltham Cross positions the company within easy reach of London and key motorway networks, an advantage for rapid deployment to city-centre venues and regional locations.

Key developments in the relocation

The new 25,000 sq ft premises combines warehouse, workshop, and office space under one roof, allowing the company to centralise operations that were previously more constrained by space. By doubling its physical footprint, All Safe and Sound can hold more technical inventory, improve kit preparation workflows, and create dedicated areas for testing, maintenance, and pre-production.

The relocation, completed on 24 August, is described by the company as a foundational investment for the next decade of growth. While financial terms of the move have not been disclosed, the decision follows a period of rapid revenue growth, with turnover reported to have doubled since 2022 alongside multiple new client acquisitions.

The facility is expected to support a high volume of projects across conferences, exhibitions, brand activations, awards, and corporate events. Expanded storage and loading areas should enable the business to handle more simultaneous builds, reduce cross-contamination of production lines, and improve turnaround times between shows.

Office space at the site will accommodate an enlarged project management, design, and operations team, supporting closer collaboration between technical, logistics, and client-facing staff. The co-location of teams and equipment is intended to streamline planning cycles, from initial brief through to on-site delivery and debrief.

Operational impact on event delivery

For event organisers and venues, the most immediate effect of such an expansion is often felt in reliability and response times. With more storage capacity and better-organised logistics, suppliers can increase their ability to:

Deploy multiple large-scale projects in parallel without over-stretching resources.
Maintain larger and more diverse equipment fleets to support varying event formats.
Introduce more robust quality control processes before equipment leaves the warehouse.
Adapt quickly to last-minute specification changes or extended show runs.

Facilities of this scale can also support investment in newer technologies, such as higher-resolution LED, advanced audio systems, and expanded rigging inventories, as well as the infrastructure required for hybrid and streamed events. While All Safe and Sound has not detailed specific equipment purchases linked to the move, additional space typically enables more strategic asset management and lifecycle planning.

In addition, the proximity to key transport routes around Waltham Cross offers potential efficiencies in crew deployment and trucking. For clients running multi-venue roadshows or back-to-back event programmes, reduced travel and loading times can translate into more flexible schedules and lower operational risk.

Why this matters for event professionals and technology providers

The decision by a technical production supplier to significantly expand its physical infrastructure is a signal of confidence in the medium- to long-term health of the live events sector. For event professionals, it highlights several wider trends shaping supplier capabilities and expectations:

Demand for scale and resilience: Organisers increasingly look for partners that can manage complex, multi-day events and overlapping projects without compromising quality or safety. Larger, better-equipped facilities underpin that resilience.
Integration of services: Co-locating warehousing, technical teams, and project management in one hub can reduce friction between planning and delivery. This can support more integrated production approaches, where AV, staging, content, and streaming are handled under a single operational framework.
Pressure on turnaround times: Shorter venue access windows and dense conference schedules demand faster pre-rig, derig, and logistics coordination. Expanded loading bays, prep areas, and equipment management systems help technical suppliers keep pace.
Technology refresh cycles: As expectations rise for immersive environments, high-impact visuals, and broadcast-quality streaming, suppliers need space to house new technology and retire legacy kit responsibly. A larger footprint makes progressive investment more manageable.

For technology providers and manufacturers selling into the event production ecosystem, the move underscores the importance of supporting partners that are building out scalable infrastructure. Vendors may see opportunities for deeper collaboration around asset tracking, warehousing software, power distribution, and remote monitoring solutions that can help companies like All Safe and Sound operate more efficiently out of larger hubs.

Conclusion

All Safe and Sound’s relocation to a 25,000 sq ft warehouse and office complex in Waltham Cross represents a substantial capacity increase for the event production specialist at a time when the sector continues to adjust to higher client expectations and more complex event formats.

By doubling its premises and consolidating operations, the company positions itself to handle greater project volumes, broaden its technical offering, and respond more quickly to changing requirements. For event organisers, venues, and technology partners, this type of infrastructure investment reflects a broader shift towards scale, reliability, and integration across the live and hybrid events supply chain.

As the industry looks ahead to the next decade, such expansions are likely to play a key role in how production companies maintain competitiveness, support innovation, and deliver consistently high standards of technical execution across conferences, exhibitions, and corporate events.