Connectiv CEO Jay Weintraub Invests in AI Event Marketing Firm Premagic

AI-driven event marketing platform Premagic has secured investment from Jay Weintraub, co-founder and CEO of B2B events business Connectiv, expanding the startup’s investor base into the United States. The funding marks Premagic’s first backing from a US-based investor and follows a period in which Connectiv has used the platform across its event portfolio.

Premagic’s technology is used by organisers in Asia, the UK and Europe to capture, curate and distribute event content, with a focus on driving organic reach and attendee engagement across digital channels. The investment underscores growing interest from established organisers in tools that can help extend the life and impact of in-person and hybrid events.

Background and industry context

Table of Contents

Event organisers are increasingly seeking ways to maximise the value of content generated at conferences, exhibitions and specialist forums. As marketing budgets face pressure and audience acquisition costs rise, there is heightened demand for platforms that can turn onsite activity into ongoing digital exposure.

Premagic sits within this emerging category of AI-enabled content and marketing tools for events. Rather than focusing on paid media or traditional campaign management, the platform is designed to help organisers transform photos and other media captured at their events into shareable assets participants are more likely to distribute organically through their own networks.

For B2B events in particular, where community-building and long-term brand positioning are critical, tools that extend content reach beyond the event’s closing session are becoming part of the core tech stack alongside registration, mobile apps and matchmaking platforms.

Key developments in the announcement

The latest development centres on Weintraub, who leads Connectiv, the company behind specialist events including Manifest, Medicarians, Protectors and Charter Connect. Connectiv has implemented Premagic across its portfolio, using the platform as a customer prior to the investment decision.

By moving from client to investor, Weintraub is signalling broader confidence in Premagic’s role within the event technology ecosystem. While the size and terms of the investment have not been publicly disclosed, the company has confirmed that this is its first investor based in the United States, a market that is central to many global organisers and event technology providers.

Organisers and suppliers across Asia, the UK and Europe are already using Premagic to support their marketing efforts. The addition of a US investor with deep roots in B2B events could help the platform increase its visibility and adoption in North America, although no specific expansion plans have been detailed as part of this announcement.

Industry impact and strategic signals

The move reflects a wider pattern in the sector where experienced organisers are increasingly investing in technologies they previously adopted operationally. This trend can bring strategic alignment between event producers and tech vendors, giving platforms closer access to real-world use cases and feedback while providing organisers with early insight into product development.

For the event technology market, backing from a senior executive at a specialist B2B events group may be viewed as an endorsement of the value of AI-powered content tools. While registration, virtual platforms and event apps have long dominated technology budgets, attention is now shifting to solutions that help monetise and extend content and community impact before, during and after the event.

Premagic’s emphasis on organic marketing places it in a niche that complements, rather than replaces, existing martech systems. As data privacy regulations tighten and third-party cookies are phased out in broader digital advertising contexts, event organisers are exploring more owned and earned media strategies. Platforms that enable participants to share event moments across their networks can support that shift without relying solely on paid promotion.

Why this matters for event professionals and technology providers

For event organisers, the announcement highlights several underlying trends:

Operational tools becoming strategic assets: Technologies initially adopted to solve practical challenges around content capture and distribution are now being recognised as strategic levers for brand growth and community engagement.
Closer ties between organisers and tech platforms: When event leaders invest in vendors they already use, it can result in tighter product alignment with organiser needs, influencing roadmaps around analytics, attendee experience and sponsor visibility.
Renewed focus on organic reach: As acquisition costs rise, organisers are placing more emphasis on word-of-mouth and peer-led promotion. AI tools that streamline capture and sharing of event moments can support that objective.

For technology providers, the development underlines the importance of delivering measurable outcomes tied to marketing and growth. Platforms that can demonstrate clear links between event content, attendee participation and post-event engagement are more likely to attract interest from both customers and investors with domain expertise.

It also points to a growing expectation that AI will be embedded in event tools in targeted, practical ways. Rather than broad, abstract promises, organisers are looking for specific applications such as automated content tagging, smarter photo selection, and faster distribution workflows that marketing teams can integrate into existing processes.

Conclusion

By becoming Premagic’s first US-based investor after using the platform across Connectiv’s events, Jay Weintraub is adding weight to the case for AI-supported, organic event marketing tools within the broader event technology stack. While financial details have not been made public, the move aligns with a wider industry shift toward technologies that help organisers unlock more value from onsite content and participant networks.

For B2B organisers, agencies and technology suppliers, the announcement serves as another indicator that content-driven, AI-enabled solutions are moving from the periphery of event operations to a more central role in long-term event and community strategies.