We’ve heard it before, first impressions matter. But what does that mean for event planners? According to Forbes, you only have seven seconds to make a first impression. That’s it. This means that in less than 10 seconds, your attendees have formed an opinion of your event. Where are attendees most likely to spend their first seven seconds at an event? The answer for most will be waiting in line to print their badge. They haven’t had a chance to experience the content, connections, and experiences you have designed for them, yet they are already forming an opinion of your event.
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