Return To Live Events: Setting & Managing Expectations For The Future

The road ahead seems promising for the return to live events. After a bleak start to 2020 and an unexpected turn towards digital experiences, vaccination rollout is the light at the end of the tunnel we were all waiting for. Friends and family are already gathering for casual meet-ups, and smaller-scale events are popping up everywhere, signaling that our industry might be ready to make a slow return to its former state – and even achieve higher heights, given that the lessons learned don’t go to waste.

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