MEET THE CHANGE: How Germany’s First Hybrid Event Achieved Success

With their first hybrid event MEET THE CHANGE, the German meetings industry association MEET GERMANY needed to deliver an innovative event format. The goal was to make change tangible, to trade key learnings from the past months, to bundle forces and take away fears. With this one-day event, which took place on August 27, 2020 in Berlin and online, the organizers proved that courage pays off. They demonstrated that not only are on-site events changing, but that while including an online audience presents new challenges, this offers new opportunities for planners, speakers and sponsors. In this case study we will show how the EventMobi Virtual Space made this hybrid event possible and what learnings event planners can take away from it.