[Timothy Myres]

The event industry was heavily impacted by COVID-19, not unlike many others, with a sudden and somewhat unexpected need to pivot entirely to virtual experiences – posing many challenges.

It changed the game because hosting a virtual event requires several unique considerations:

Attendees must remain engaged in new ways
Organizers must be able to provide value to sponsors
Virtual platforms needed to mirror and create networking opportunities similar to in-person events
There still needed to be a “wow” factor
Numerous platforms stepped up to the challenge by providing base capabilities to support many of these requirements. They offered a solid value proposition, innovative solutions, and an acceptable answer to many problems, but unfortunately, no single platform was able to achieve everything. There was no comprehensive solution because the missing factor was a real-time, face-to-face vibrancy that you’d get from a conventional in-person event. Providing this type of attendee experience was nigh impossible without the right technologies or solutions in place.

Is there an answer?

[Author]

Posts