[Timothy Myres]

Event promotion is the practice of using different marketing strategies and channels to get the word out about your event and ultimately drive event registration. This can range from digital (email or social media) to print mediums (such as flyers or direct mail). In contrast, event marketing is the process of driving business goals for a product, brand, or service through in-person events.

So, how to successfully promote an event?

Define your promotion goals.

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