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Designing successful virtual events is more critical now than ever. As businesses get back on their feet and try to recoup from the squeezed budgets and revenue losses of 2020, they’ve realized that running profitable events in the coming months is non-negotiable.
If you are an event manager who made it through the 2020 pivot to virtual events and lived to tell about it, we salute you.
It was a challenging year. You had to figure out how to shift your strategy, prove value to stakeholders, and compete for virtual attendees’ attention. And as an additional feat, you needed to maintain a positive event ROI. That’s a virtual magic trick.
Thankfully, virtual events have now become more commonplace and a viable (and desirable) substitute for in-person events.
Failing to set event objectives and KPIs correctly can negatively affect your event’s success and impact.
So, how to create virtual event goals, objectives, and KPIs, a necessary first step that drives your event strategy and planning?
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