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Apple’s recent launch of the next generation of phones, such as the iPhone 8 Plus and iPhone X, is a huge step towards the adoption of AR technology. Each set contains Apple’s ARKit, a free iOS 11 software that allows developers to create augmented reality apps that provide a real word experience through digital objects.
A similar technology called ARcore by Google has completely transformed the way we see AR, and it’s set to become part of our lives as well.
At events AR can create a real-life experience and allow every user in the room to experience the same and see the similar images, making it perfect for boosting engagement. The event industry is embracing this advanced technology to shape and change the way we interact, attend, and market our businesses at events.
So, what is the impact of AR on events?
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