[Timothy Myres]

Events are one of the most powerful marketing channels, and the lack of measurable data has always surprised me. Collectively, the events industry is worth more than $500 billion annually, yet we’ve only realized a fraction of its potential due to the lack of measurability.

When it comes to the collection of event data, the lack of connectivity between point solutions gives a fragmented view of event metrics. It only makes sense that data should work hand in hand with all of the other moving parts, flowing gracefully from one system to the next along the attendee’s journey.

From day one, Socio’s core vision has always been to build an end-to-end event management solution that delights organizers and attendees with powerful yet simple tools, unparalleled customer support, and mind-blowing visibility into their event metrics and data. It’s a vision that guides our entire philosophy, and our approach to every product we develop.

Launching Socio Registration is a big step toward becoming a true, all-in-one event management solution, pairing our customers’ pre-event and in-event data for a more holistic picture of each attendee’s experience (and all the insights that we can glean).

I believe the future of events — whether virtual, live, or hybrid — will be defined by event data, and the companies who fully embrace event metrics and technology will be rewarded with an increasingly larger piece of the $500 billion pie.

While the launch of Socio Registration forever changes our trajectory, it’s only the beginning of the next phase of Socio’s evolution as we continue to design best-in-class event technology for organizers and attendees to use across the lifecycle of their events.

So, how to manage event with socio registration?

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