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Hybrid events are becoming more common. According to Gartner, by 2023, 60 percent of businesses that pivoted to virtual events will incorporate physical real-time/real-space experiential elements into marketing experiences. Done right, hybrid events can potentially combine the reach of a virtual event with the unique engagement of in-person events to deliver a great experience for audiences in-person and online. But hybrid events present special challenges such as keeping virtual audiences engaged even when they are not attending in person.
So, what are some tips for doing a hybrid event right?
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