The COVID-19 pandemic disrupted the entire events industry and sparked a monumental shift from in-person events to virtual conferences. In the beginning of the pandemic, event planners were looking for a quick and easy solution to help them pivot their live events to virtual events. The world took notice as events across the globe were postponed, canceled, or moved to a virtual platform. There was no room nor need for bells and whistles, just the bare necessities and quickest execution. Production value and attendee experience were the last thing on anyone’s mind, planners were simply satisfied with the ability to connect to their audiences virtually.
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