In recent years, with the help of virtual and augmented reality, experiential marketing has become one of the top ways to market a brand across industries. But because the nature of experiential marketing is rooted in onsite, hands-on event experiences, companies and marketing agencies have struggled to properly track and measure metrics for these events.
Read more at: https://www.aventri.com/blog/7-ways-technology-can-make-experiential-marketing-easier-to-track