Many liquor and spirits companies like the Macallan, Patrón, and Beam Suntory are now redefining their concept of “beer goggles”—thanks to augmented reality. From extensive art exhibitions to cutting-edge mobile apps, innovative and immersive AR experiences have become a major component of these established brands’ marketing plans in hopes of reaching the next round of consumers.
More information: https://www.bizbash.com/bar-code-how-spirits-brands-are-using-augmented-reality/los-angeles/story/35208