There are some newcomers to the group! Since the eldest Gen-Zers are getting close to 30, they have entered the workforce and are going to conferences, trade exhibitions, and other activities. Although the majority of attendees at your events will still likely be millennials and Gen X, Gen Z is rapidly catching up, since they currently make up 27% of the world’s population.
A generation’s solution won’t always work for another. If you want Gen Z to be involved in your event experiences, you must comprehend their beliefs, aspirations, habits, and pain points. Thankfully, we’ve already done the legwork for you! To learn more about the youngest guests, check out our guide on organizing an event for Generation Z.
Recognize who your audience is
When it comes to event goers, Gen Z is unlike any other. They are the first generation to have grown up with the Internet, and as such, they are accustomed to social media and digital platforms. Their value system and their expectations of an event experience are impacted by this. By knowing their values, you can create experiences that are meaningful and resonate with them.
Gen Z principles
Efficiency bolstered by technology
Durability
Variety
Balance between work and life
innovative business tactics
Interaction and communication
Experiences that are distinct and communicative
Read more at: https://www.expopass.com/articles/decoding-gen-z-event-trends-for-the-next-generation-of-event-goers/
Read similar stories at: https://eventtechnology.org/category/technology-news/virtual-reality-news/