With the arrival of the holiday season and its associated celebrations, the events and experiential marketing sector is preparing for an incredible display of creativity and innovation. There’s a feeling of celebration in the air, from extravagant business events to imaginative product launches. But even in the middle of these happy times, we have to deal with problems like bad weather and the looming cold and flu season. “How do we activate while ensuring public safety?” is a question that clients frequently ask. Today, we will explore the process of creating immersive experiences and provide an answer to this frequently asked subject.
Using Your Senses
Throughout the years of our practice, we have found that sensory experiences have the strongest resonance. A deliberate approach to sensory engagement should be of utmost importance in a society where people are becoming more aware of health and safety issues. The other four senses provide an abundance of creative expression opportunities when touch may need to be restricted.
With eye-catching branding, distinctive color schemes, and state-of-the-art technology, sight takes center stage. Sound becomes a powerful instrument for establishing the mood, especially when combined with lighting. For example, think about using production cues that are synchronized with music to gently influence attendance’ feelings without them even noticing. Taste is a universal pleasure that attracts people and encourages interaction. Meanwhile, the sense of smell—which is often underestimated—becomes a powerful tool. Choose a signature smell for your occasion to create a lasting impression that goes beyond the actual experience.
Read more at: https://tigriseventsinc.com/crafting-immersive-experiences-your-post-pandemic-guide-to-experiential-marketing/
Read similar stories at: https://eventtechnology.org/category/technology-news/virtual-reality-news/