Event app notifications, alerts, messages – your event technology likely has different ways you can communicate to and update your attendees. Traditionally, you might consider these tools as vehicles for communicating time-sensitive updates like speaker changes, room adjustments or letting them know lunch has been served. However, looking beyond these as a means to simply communicate and considering other use cases is a great strategy for optimizing your messaging to attendees.
More information: https://www.eventmobi.com/blog/rethinking-your-strategy-for-event-app-notifications/