A revolution in the events industry is imminent, propelled by the merging of artificial intelligence and human creativity. Together with Pigeonhole Live and SongDivision, Snapsight introduced a ground-breaking invention at the Singapore MICE Forum 2024 that completely rewrote the rules for audience interaction.
The Issue with Silent Viewing
Conventional events frequently follow a well-known format: speakers give their presentations, attendees listen, and the only opportunities for interaction are during networking breaks or Q&A sessions. This arrangement, nevertheless, may result in passive viewing, when participants aren’t totally engaged. Passive viewing has been linked to diminished comprehension, recall rates, and overall impact, according to research. However, according to a survey conducted by EventMB, 85% of event professionals think that co-creative activities—such as live polls, interactive material, gamification, and Q&A sessions—will be essential to maintaining guests’ interest in events.
AI-Powered Interactivity’s Power
Snapsight broke this stereotype by introducing an AI-powered experience that enabled the audience to participate fully in the event. Snapsight built an immersive experience that let the audience co-create the event’s theme song by fusing human creativity with artificial intelligence. This was a dynamic back-and-forth between the people and the technology rather than a one-way exchange. The AI system changed the lyrics and music in real time based on feedback from the audience.
Details of the Interaction: An Original Musical Masterwork
How did it work, then? The purpose of the interaction was to use interactive polls that were broadcast on Pigeonhole Live to collect audience preferences in real-time. These tastes served as the basis for an original musical composition. With consideration for the audience’s favorite genre, tempo, and mood, Snapsight’s AI converted these choices into a song. This creation was then brought to life by SongDivision’s live musicians, who performed the song in front of the crowd.
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