Motivational Event Technology: What’s Ahead for Event Technology?

Timothy Myres

1 year ago

Innovation has always been key to the success of the events business, and it will be important to stay up to date with emerging technologies that have the potential to completely transform the way we organize, carry out, and enjoy events. Here’s a look at what event technology looks like in the future and how it can change your next gathering.

AI & Savvy Tech for the Huge Win

Artificial intelligence (AI), which has already swept the industry by storm, is set to become the cornerstone of event planning. Artificial Intelligence is greatly increasing the productivity and efficacy of event planners by automating repetitive operations and providing in-depth insights into attendees’ preferences. Here are a few instances:

Virtual assistants and chatbots: AI-powered chatbots like as Drift and Ada answer questions from attendees, give information about the event, and provide real-time assistance, all of which improve the attendance experience.
Tailored Suggestions: AI is utilized by platforms such as Grip to examine attendees’ interests and actions, resulting in customized recommendations for sessions and networking opportunities.
Registration and Ticketing: AI is used by systems like Eventbrite and Cvent to create tickets, expedite the registration process, and effectively manage attendance databases.
Attendee analytics: Organizations such as Zenus use AI to gather and evaluate data, which reveals information about the demographics, interests, and interaction styles of attendees.
Predictive analysis: By predicting attendance trends and possible problems, AI systems such as PredictHQ assist organizers in making well-informed choices and modifications.
customized Marketing Campaigns: By using AI to create and carry out customized marketing campaigns based on attendee data, platforms like as Marketo and HubSpot guarantee successful outreach.