In our 2nd episode of Aventri’s Event Strategies podcast series, we interviewed Christina Dieckmeyer, the Director of Marketing for North America at iGrafx. In this episode, Christina talks about iGrafx’s in-person & virtual event strategy, and how they determine ROI from their event programs vs other channels, their decision to format iGrafx’s annual event as a virtual event, even before coronavirus became a global reality, and finishes with Christina’s thoughts & predictions on how coronavirus will continue events and marketing into the future.
Read more at: https://www.aventri.com/blog/igrafxs-blended-approach-to-virtual-and-in-person-events