When predicting marketing trends for 2018 and beyond, analysts and prognosticators tend to lump together virtual reality (VR) and augmented reality (AR). The technologies are linked; both have a history that stretches back decades, both are in the midst of a renaissance driven by the rising processing power of mobile devices and both promise connections with audiences on new sensory levels.
More information: https://www.marketingdive.com/news/how-ar-is-poised-to-transform-event-marketing/524616/