If virtual reality takes off like its backers hope, it’ll create a whole new market for panoramic content — 2D photos and video aren’t going to cut it. That’s why Getty has just launched 360° View for the Oculus Platform to offer an “engaging virtual reality experience of enchanting creative stills.”
More information: http://www.engadget.com/2015/06/19/getty-images-oculus-rift/