Elevate has opened its 11th annual mentoring cycle with its largest intake to date, signalling sustained demand for structured peer-led development among event professionals worldwide. The 2026 programme brings together a record 954 participants from 367 organisations, reinforcing the initiative’s position as one of the most established mentoring networks in the sector.
The new cohort was introduced at a kick-off event hosted at White Rabbit Studios, marking the official start of the 2026 schedule. With this intake, Elevate has now supported more than 3,000 professionals since the programme was established, reflecting steady growth in its global community and continued engagement from across the meetings, exhibitions, and live events ecosystem.
Background and industry context
Over the past decade, the events industry has undergone rapid transformation, shaped by digital platforms, hybrid formats and changing audience expectations. Alongside the technology shift, there has been a pronounced focus on talent development, leadership skills and peer networking as employers compete to attract and retain skilled professionals.
Formal mentoring has become an increasingly visible component of this talent strategy. Peer-led models in particular have gained ground by pairing professionals at different levels of seniority and specialism, sharing practical experience around areas such as event design, production workflows, data use, sustainability, and hybrid engagement.
Elevate’s model sits within this broader movement, offering a structured programme that focuses on personal development and knowledge-sharing rather than vendor-led training or product certification. Participation cuts across agencies, venues, organisers, technology providers and in-house corporate teams, mirroring the interdependent nature of the modern event supply chain.
Key developments in the 2026 programme
The 2026 Elevate intake represents the largest single-year community the initiative has coordinated. The 954 participants span 367 businesses, ranging from independent planners and boutique agencies through to larger organisers and service providers. While specific role breakdowns were not disclosed, the cohort typically includes planners, producers, marketers, operations specialists and supplier-side professionals.
The kick-off event at White Rabbit Studios served as the launch point for the new cycle, offering participants an initial opportunity to connect face-to-face before the structured mentoring phase. As with previous years, the programme is built around peer matching and guided sessions that run over an extended period, designed to fit around busy event calendars.
Elevate characterises its approach as a peer-led mentoring and personal development framework, rather than a top-down training curriculum. Participants are generally grouped or paired to exchange experience, set development goals and work through challenges that are common to live, virtual and hybrid event delivery. The format aims to create a space for candid discussion around topics that intersect with technology and operations, such as audience data strategy, event tech stack selection, remote collaboration, accessibility and diversity, and commercial resilience.
The cumulative milestone of more than 3,000 professionals supported to date underscores the programme’s staying power in an industry where many initiatives have short life spans. The continued year-on-year growth suggests that the model remains relevant as the sector evolves through post-pandemic recovery and ongoing digitalisation.
Industry impact and ecosystem implications
While Elevate is not itself an event technology platform, programmes of this kind intersect closely with the technology layer of modern events. Participants frequently occupy decision-making or influencing roles around technology procurement, platform selection and digital engagement strategy. As a result, mentoring networks can act as informal forums where experiences with tools and providers are shared, compared and evaluated.
In an environment where organisers balance in-person, virtual and hybrid formats, informed peer exchange can also shape how event technology is implemented in practice. Discussions around agenda design, remote audience inclusion, content capture, analytics and monetisation often involve specific use cases that rely on digital platforms, apps or production tools. Structured mentoring settings provide a vehicle for these conversations to move beyond vendor demos into practitioner-level reflection.
More broadly, the scale of the 2026 cohort speaks to an industry continuing to invest in people, not just platforms. As automation and AI influence everything from registration flows to matchmaking and content personalisation, there is parallel recognition that human skills in leadership, creativity, stakeholder management and strategic thinking remain central to event success.
Why this matters for event professionals and technology providers
For event professionals, the expansion of Elevate’s community highlights several trends:
- Professionalisation of the sector: Larger, recurring mentoring cohorts point to a more structured approach to career development in events, moving closer to the models seen in other mature industries.
- Cross-discipline collaboration: Bringing together participants from agencies, organisers, venues and suppliers supports better understanding of how decisions in one part of the value chain affect others, including how technology is specified and deployed.
- Practical knowledge-sharing: Peer-led frameworks emphasise real-world case studies and operational challenges over purely theoretical learning, which can be particularly valuable when experimenting with new tools or formats.
For technology providers serving the events market, the growth of networks like Elevate offers both opportunity and insight:
- User expectations: As professionals exchange candid feedback within trusted peer groups, expectations around reliability, usability, interoperability and support for event tech solutions are likely to rise.
- Adoption dynamics: Word-of-mouth and peer recommendations within communities of this scale can significantly influence which platforms and tools gain traction, particularly among mid-market organisers and agencies.
- Product development signals: Topics that repeatedly surface in mentoring and development forums can provide useful indications of where technology vendors might focus enhancements, whether that is analytics, integrations, accessibility features or workflow automation.
In combination, these factors suggest that investments in people development and mentorship are not separate from technology strategy; instead, they shape how tools are used, evaluated and embedded within event operations.
Conclusion
By launching its 11th year with a record 954 participants from 367 organisations, Elevate has underlined the appetite for structured, peer-led development within the global events community. Having now supported more than 3,000 professionals, the initiative has grown into a sizeable network that reflects both the complexity and interdependence of the modern event landscape.
As the sector continues to balance in-person experiences with digital and hybrid formats, programmes that focus on peer learning, mentoring and personal development are likely to play an increasingly important role alongside event technology investments. For organisers, agencies and suppliers alike, the latest Elevate cohort is a reminder that building the skills and connections of the people behind events remains central to long-term innovation and resilience.