How to Make Your Virtual Events Engage the Audience

Timothy Myres

2 years ago

A large and well-organized exhibition hall hosting an event with rows of vendors and brands showcasing their offerings.

Events are so successful because people today desire for face-to-face interactions.

(In fact, nearly 78% of marketers believe that events are the most successful marketing medium, according to our 2024 Outlook on Events research.)

However, it’s not always possible to arrange for people to meet in person.

In the events sector, webinars and virtual events have become sort of a standard since the epidemic imposed them on us in 2020.

Furthermore, what do you know? They’re manageable.

Indeed, they face difficulties. Digital tiredness is still very much a reality, people are easily sidetracked online, missing a virtual event is easier, and establishing connections remotely is more challenging.

Because of this, it’s imperative that you include chances for audience participation in your virtual events. Here are some ideas for bringing the enthusiasm to any virtual event you’re presenting, be it a webinar, virtual conference, or informal get-together.

12 Ideas for Engaging Virtual Events
Make the appropriate speaker selections. A dull and boring speaker will ruin an occasion faster than anything else. If a speaker isn’t engaging the audience, not even the most intelligent or creative one will.

Make the crowd start to groove. Play some music to get the party going. This is a simple method to get your audience excited, whether you’re picking up the mike yourself, having someone play acoustic guitar live, or streaming a YouTube playlist.

Make use of technology for events that facilitates engagement. A high-engagement virtual event will be much easier to execute if everything you need is in one place. Ensure that breakout sessions, chat, polls, and Q&A are enabled on your virtual event technology. (We’ll go into greater detail on each of these.)

Permit guests to select their own journey. The standard “choose your own adventure” method for organizing a multi-day or multi-session event is to use tracks. However, what if you’re holding a webinar or a brief virtual event? How can you put this into practice?