With the advent of virtual and hybrid events during the pandemic, audience involvement assumed a completely new meaning. With webinars continuing to draw attendees and in-person events regaining their prominence (80.4% of organizers claim that in-person events are their organization’s most effective marketing channel), the topic that needs to be addressed is how to maintain participant engagement across all event formats.
The secret to a successful event is maintaining attendance throughout the whole process. Increasing attendee engagement is the top objective for their firm when they plan their next conference, according to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report.
This handbook will assist you in implementing engagement activities, understanding audience engagement techniques from all aspects, and accurately measuring engagement. Continue reading to learn how to engage audiences in 2024 and beyond.
Read more at: https://www.bizzabo.com/blog/audience-engagement-guide
Read similar stories at: https://eventtechnology.org/category/technology-news/audience-response-news/