Avoid these frequent errors when selecting event technology

Timothy Myres

2 years ago

Here’s how you use event technology to cut costs

With a renewed interest in onsite events following the pandemic, event technology is once again a popular topic. Before describing how to avoid common pitfalls when selecting event technology for your business, we must first define it. Event technology is the collection of digital tools that aid event organizers in the execution of initiatives and the management of events. As was typical in the past, event organizers combine multiple sets of tools to administer their events today. On the other hand, there is software for event management that integrates all of these tools under one roof. Typically selected by professional event planners. Unfortunately, the majority of event organizers continue to favor a combination of event technologies. Therefore, it is common for event organizers to make errors by utilizing poorly optimized or even unnecessary tools for their type of business.

Uncertain of how to use the most recent event technology
Significant advancements in event technology, such as importing and exporting data, gamification for attendees, event badge printing, and the development of event management software, can make a difference in attracting an audience to your events and enhancing the overall attendee experience, as well as enhancing sponsorship relations for even greater event success.

Unfortunately, the majority of event administrators are unaware of how to maximize the engagement of their attendees using the most recent event technology. Understanding what not to do facilitates advancements in event technology knowledge. Let’s examine the most common errors to avoid when selecting event technology.