Augmented Reality (AR) burst onto the scene in 2016, with the popularity of the smartphone app Pokemon Go. Many other consumer-facing brands took advantage of the AR frontier in 2018, and launched some of our favorite marketing wins of the year. Check out how they marketed to consumers with AR, why their campaigns topped our watch list, and how AR naturally works with User Generated Content (UGC).
Read more at: https://www.tintup.com/blog/favorite-ar-marketing-wins-2018/