If there’s one thing we can all agree on it’s that meetings and events are not “one size fits all,” so success can be measured in many different ways. Whatever your definition for success may be, it’s still helpful to have a yardstick to measure your performance against, especially if you’re using event management technology like mobile event apps.
More information: https://blog.cvent.com/events/mobile/new-mobile-event-app-benchmark-report-measure/