Event organizers endeavor to provide attendees and exhibitors with memorable experiences. Emma Hilditch, founder and director of Subject Matters, discussed five effective strategies for event professionals in Episode 3 of our exclusive podcast, “15 Minutes With…”
Using event technology, organizers can track session attendance and engagement, thereby gaining insight into attendees’ preferences. This allows for the customization of event content and networking opportunities, creating a unique and effective event experience.
Session scanning provides information on the movements of attendees, the most popular sessions, and the busiest periods. Organizers can then refine agendas and deliver more targeted experiences.
Example: At a tech expo, QR code scanning reveals which technologies attendees are most interested in, leading to customized, interactive workshops.
Offer personalized options to distinguish each experience: Through data-backed insights, organizers offer customized services, building loyalty and long-lasting connections.
Example: A mobile event app provides personalized schedules and networking preferences, helping organizers optimize resources and foster meaningful interactions.
Read more at: https://www.bizbash.com/industry-insiders/article/22872351/5-proven-ways-to-boost-attendee-engagement-and-build-relationships
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