Four Ways That Event Technology Promotes Growth in Events

Timothy Myres

2 years ago

Events are a fantastic way for your business to market itself, create income, get more people to use your products, and improve client retention.

They might even be considered the primary marketing route by some.

However, they are not without difficulties. The fact that they can be expensive and stressful is probably the most notable.

Event technology is crucial because of this. It makes the work of event marketers simpler, quicker, and more effective.

Event marketers should be able to create value through event technology. It need to encourage any and all events that increase income and advance other objectives. Additionally, it should enable marketers to use data to measure events—something that for a long time seemed unattainable.

However, how can an event-led growth strategy be aided by an event marketing platform? Let’s examine this.

Repeatable Events Are Supported by Event Technology

Event marketing is often ranked as one of the most stressful jobs. It makes sense: You have to think about plans B, C, and D, worry about crowd size all the time, and spend months organizing a single event.

You are not holding one event a year if your business engages in event-led growth. Most likely, you’re performing dozens or more. It’s likely that many of them are recurring incidents. Several of the more laborious, time-consuming processes are automated for you by an event marketing platform, including:

Establishing integrations once to connect all of your event data. Your marketing automation software and CRM system are set up to automatically create campaigns, maintain attendee data, and precisely attribute results each time you host an event.
Making registration pages and event website layouts. To add a new event, simply change the page copy and event details. You don’t need to bother about utilizing the appropriate format, colors, or logo.
Constructing reporting dashboards with event results displayed. This allows you easily build visual reports for each event, showcasing your unique KPIs and providing you with the means to convey business impact, whether in the event technology itself or via an integration.