The phrase “immersive experiences” is familiar to you. However, what does that actually mean? Let’s delve beyond the keyword and see how you may take advantage of this trend by utilizing both classic and cutting-edge audiovisual (AV) equipment.
What does it mean to have an immersive experience?
Any experience that appeals to one or more senses is considered immersive. It pushes those who are exposed to the event to go from being passive viewers to active participants. It encourages people to unwind and interact with their surroundings in fresh, more lasting ways.
An immersive experience can refer to a number of things during an event. However, fundamentally, it is a setting that stimulates the senses in a mental, physical, or emotional way:
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Having established the definition of immersive experiences, let’s go on to discussing their creation.
Lighting fosters interpersonal connections among people. You can sit back and unwind in a dimly lit theater since no one can see you. However, when you can see the faces of those seated nearby, you begin to share in their excitement of the event. It’s simple to fall into the same joyful mood when they laugh or cheer. Charting and controlling the emotional journey of the audience is possible when lighting is choreographed to the content being delivered on stage.
A mood is also created by lighting. Being in natural light elevates happiness and mood. Additionally, you can optimize natural light in venues without reducing presentation visibility by utilizing LED panels.
Mood is influenced by color. For instance, blue light hastens the calming process, yellow light increases contentment and focus, white light lessens depression, and purple light eases mental and emotional tension. Consider color theory while planning the experience you want visitors to have and how you light the area.
Not to be overlooked are other technologies that make use of vision. LED screens have the power to display any kind of content, big or little, in areas as diverse as exhibit halls or windows. With the touch of a button, you can instantly take visitors to different realms when you include vivid, all-encompassing graphics into a space. Additionally, closed captioning can help attendees who are hard of hearing feel closely connected to the message.
Read more at: https://www.encoreglobal.com/how-to-create-immersive-event-experiences-with-audiovisual-technology/
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