Pokémon Go proved that the combination of augmented reality and a treasure hunt can be wildly popular with people of all ages. Now planners can tap into that craze to drive traffic at their events with a new app known as Seek. It’s based on a similar concept as Pokémon Go, except it rewards users with real prizes.
More information: http://www.bizbash.com/how-this-app-uses-augmented-reality-to-drive-traffic-for-events/new-york/story/33278#.WF6BztJ96M8