Event Gamification: A Handbook for Organizers

Timothy Myres

1 year ago

Choosing to use a digital event gamification tool for your upcoming event is a wise move. What comes next?

Event Gamification: What Is It?

Let’s describe it as the capacity to enhance your in-person, virtual, or hybrid events with competition, games, prizes, and other game-like aspects like point-scoring. It is affordable and simple to use. Participants can use specialized mobile apps and social media to participate.

The best approach to maintain participants’ attention at your event is through mobile event apps.

Let’s examine some figures on the gamification of events:

By 2028, the gamification market is expected to have grown from its current valuation of $11.94 billion to $58.8 billion.
Customer happiness and employee performance increase significantly when gamification is used as a kind of employee incentive.
With an estimated 60% boost in user engagement, gamification has a remarkable positive effect.
In some way, gamification is used by 70% of Global 2000 companies.
A startling 95% of workers said they would prefer a gamified workplace.

Because gamified environments boost productivity, profitability, and employee engagement, gamification has become increasingly popular in recent years. It has shown to be a good justification for the products’ gamification integration.