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   <news:title>How Food and Beverage Strategy Is Reshaping Live Events</news:title>
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   <news:title>All Safe and Sound Doubles Capacity with New Waltham Cross Hub</news:title>
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   <news:title>Waterfront Hall partners with BBC Introducing in NI push</news:title>
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   <news:title>How community events are adopting digital while staying human</news:title>
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  <lastmod>2026-09-16T23:37:50Z</lastmod>
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  <loc>https://eventtechnology.org/2026/09/16/crowdcomms-strengthens-us-growth-with-senior-sales-hire/</loc>
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    <news:name>Event-Technology Portal</news:name>
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   <news:title>CrowdComms strengthens US growth with senior sales hire</news:title>
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  <lastmod>2026-09-16T23:34:56Z</lastmod>
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    <news:name>Event-Technology Portal</news:name>
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   <news:title>Stadium Experience strengthens leadership to drive growth</news:title>
   <news:publication_date>2026-09-16T23:34:56Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://eventtechnology.org/2026/09/16/uk-visitor-levy-plan-raises-concerns-from-business-travel-bodies/</loc>
  <lastmod>2026-09-16T23:33:18Z</lastmod>
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    <news:name>Event-Technology Portal</news:name>
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   <news:title>UK visitor levy plan raises concerns from business travel bodies</news:title>
   <news:publication_date>2026-09-16T23:33:18Z</news:publication_date>
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  <loc>https://eventtechnology.org/2026/09/16/coventrys-visitor-economy-surpasses-1bn-milestone/</loc>
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   <news:title>Coventry’s visitor economy surpasses £1bn milestone</news:title>
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  <loc>https://eventtechnology.org/2026/09/16/key-us-event-venues-complete-upgrades-as-live-brand-activations-expand/</loc>
  <lastmod>2026-09-16T05:12:18Z</lastmod>
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   <news:title>Key US event venues complete upgrades as live brand activations expand</news:title>
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  <loc>https://eventtechnology.org/2026/09/16/canadian-venues-and-attractions-expand-event-focused-offerings/</loc>
  <lastmod>2026-09-16T05:10:48Z</lastmod>
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   <news:title>Canadian venues and attractions expand event-focused offerings</news:title>
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  <loc>https://eventtechnology.org/2026/09/16/fragrance-launch-turns-las-vegas-digital-art-museum-into-multisensory-brand-experience/</loc>
  <lastmod>2026-09-16T05:09:27Z</lastmod>
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   <news:title>Fragrance launch turns Las Vegas digital art museum into multisensory brand experience</news:title>
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