RFID vs. iBeacons: Which is better for event marketing?
Marketers and retailers have been quick to begin trials with iBeacons after the technology was added to iOS7 last year....
More information : https://eventtechnology.org/beacon-2/
Marketers and retailers have been quick to begin trials with iBeacons after the technology was added to iOS7 last year....
With the whirl of buzz around event mobile apps and the pursuit of constantly improving the attendee experience, Apple has...
This year's official Cannes Lions International Festival of Creativity app, released on Monday in conjunction with the event, sports integration...
Meetings tech expert Corbin Ball recently describediBeacons as having a major impact on events. But, why? (And what are iBeacons...
Much has been written lately about iBeacon technology and how it will revolutionize retail. Now the attention seems to be shifting to...
Tens of thousands of young people will participate this weekend in a new edition of the music festival SummerWell, an...
Almost a decade ago, conference life changed drastically with Twitter and hashtags. By following an event’s Twitter account attendees received...
There’s no doubt that Apple is one of the most innovative companies today, with its every product and technology scrutinised...
Beacons have captivated the attention of tech media world over. With the recent deployment of these low-cost devices by retailers...
It seems like everyone is talking about iBeacon these days. Since this technology first became available, we have been testing...
AUSTIN, Texas — Remember the Near Me app craze from a few years ago? At SXSW 2013, Highlight and Banjo...
iBeacon is the Apple Trademark for an indoor positioning system that Apple Inc. calls "a new class of low-powered, low-cost transmitters that can notify...
Chances are if you’ve been paying attention you’ve heard the term iBeacon. Some of the world’s largest events have begun...
WHAT do you get when you put 100 Christian technology enthusiasts into a Westminster conference centre for three days, with...
HOW FAN-CENTRIC COMPANIES ARE REDEFINING LIVE EVENTS AND CONVERTING SPECTATORS INTO SUPERFANS Data and new technology are changing fan experiences...
There has been a lot of talk in recent years about companies mapping their “customer journey”—those key touchpoints throughout a...
I’ve been interested in iBeacons — proximity-based wireless transmitters — ever since they were first announced by Apple alongside iOS 7 at...
Being set up in stores, hospitals and institutes, iBeacon provides information to customers and visitors' smart-devices within range as well...
From the early days of cinema, to the family watching the TV, to desktops, laptops, smartphones and now wearables, we’ve...
It always made sense that Google would eventually enter the beacon space. In many ways, it’s surprising that Google didn’t...
Sporting events are one of the more natural use-cases for proximity-based engagement, and the PGA has recognized the opportunity to...
Move over iBeacon—today Google is launching "Eddystone," an open source, cross-platform Bluetooth LE beacon format. Bluetooth beacons are part of...
How proximity approaches compare and a look at the flourishing proximity startup ecosystem. While iBeacon has arguably galvanised the notion...
Ever since social media came into being and gave us a brand new and altogether different and enhanced experience through...
Tesco has partnered with Unilever to roll out iBeacon technology to 270 Tesco stores. The tech works by triggering exclusive...
Over the past few weeks, we’ve been looking at a range of ways iPad can be used in retail including...
In October 2014 Google createdUriBeacon, an open specification to connect Bluetooth Low power beacons to the web, an experiment they...
WeChat and China Central Television are leading the charge in bringing iBeacon technology into the media industry with a recent...
South by Southwest (SXSW) just launched its official mobile app ahead of the festival and alongside it announced plans for the world’s...
There are a handful of beacon manufacturers competing in the market today, fromEstimote, Kontakt and Minew. These beacons all essentially operate...