Maximising the potential of event content is now an indispensable part of a successful event strategy. The optimum use of this content has an unsung ability to appeal to your event stakeholders – both during and after an event.
For years, inviting speakers, presenting informative videos and Q&A sessions have been some widely-used content formats for event engagement. However, what still remains untapped is how the shelf life of these contents can be increased.
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