As brands adapt to remote working models, not to mention the unprecedented events of the past year, they’re also shifting their in-person events into the virtual world. But while in-person events will no doubt be a thing again in the months ahead, there’s no denying the inherent benefits of virtual and hybrid events as a way to engage global audiences and dramatically reduce logistical costs and complications.
Until recently, virtual events were a foreign concept to many planners, but now they’re here to stay. That said, it has also become a highly competitive space. You’ve probably already seen at least one email, social media post, or ad promoting an online event in the past day or two.
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