I started this crazy year by joining the Socio team in January. The in-person event business was booming and my first trip to meet with the team was amazing. By my second trip in early February, travelers at SFO were starting to give people the side eye, and god forbid you cough or sneeze.
Over the course of my career, I’ve produced enough events to know how difficult it can be to bring in attendees — even during the best of times. With people starting to get anxious, I could see that this was going to be an issue for the event industry, but at the time we didn’t see how big of an issue it would be.
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