When your team is making the choice between virtual and in-person events, there are many factors to consider. COVID-19 is an omnipresent risk that affects your potential attendees’ behaviors. Uncertain travel restrictions and potential cancellations are a cost-intensive headache. Even your attendees’ motivations change depending on whether an event is in-person or virtual.
According to Drift, “almost three-fourths of virtual attendees said learning was their main goal, compared to less than 10% who specified networking as their top priority.”
Read similar stories at: https://eventtechnology.org/category/technology-news/audience-response-news/