Event marketing has always been an effective method for attracting and retaining customers. According to Jobs In Marketing, at least 31% of marketers consider events the most effective marketing channel for their businesses, and 52% of business leaders named event marketing the biggest ROI driver. However, a lot has changed recently, making it more important than ever that marketers are quick to catch up.
The past 18 months have made quite an impact on the present and future of events, resulting in new methods and preferences for improving guest experiences, one of the most important aspects being technology.
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