As times change, companies have found ways to capitalize on livestreaming. What’s come of this is the ability to record an event with live attendees and broadcast it to people who are watching anywhere they please. This doesn’t sound too different from sports programming, but it’s impressive how far we’ve come — now any business is able to pull this off.
Hybrid events are live events that involve both an in-person and virtual audience. Hybrid meetings and conferences have been hugely beneficial to creators, since they offer a wider reach and create organic marketing materials for future use.