Trade shows have had a difficult time transitioning to virtual throughout the pandemic, with lead generation in particular presenting a major challenge.
Sponsors and exhibitors have shared many of the issues associated with trying to generate leads at virtual trade shows and conferences, including the lack of incentive for attendees to explore booths the way they would at a live show and the lack of features driving them to virtual booths on the virtual event platform.
In addition, pricing for virtual sponsorship tiers is often comparable to those for live events, which means that sponsors get a lot less bang for their buck.
Read more at: https://www.eventmanagerblog.com/virtual-lead-capture
