What are Attendee Personas?
Before we can dive into how to use attendee personas, we need to define what they are. Attendee personas are fictional characters that represent your attendees. Personas are fictional characters who represent your event audience. You can create attendee personas by conducting extensive research, pulling data, and grouping similar traits together. Attendee personas capture both the needs and goals of your attendees. Personas give you insight into what makes your attendees tick, what they want to experience, and what motivates them to attend your event in the first place.
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