At our latest event, I argued with a few of our speakers. While we discussed hybrid events, many on the panel started saying that they had ‘been doing hybrid events for years’.
Saying that anything we are experiencing today is remotely related to our industry before January 2020 is plain wrong.
Even those who have done virtual events before January 2020 have never experienced the demand and depth we witness these days. Whatever virtual event technology platforms were before the pandemic hit, that represents a tiny fraction of what they are today.