Events industry has seen a huge and continuous growth over the years. Companies spend millions on events as they provide them a huge marketing platform, possibility to interact directly with customers, allow them to showcase their products, network with clients and a chance to get sponsors and investors.
So, it is only natural that they want people attending the event to get complete experience and information of the event and keep them up to date.
More information: http://www.explara.com/blog/how-to-make-your-event-mobile-app-more-relevant-and-interesting/
