Whether it’s a classic like Monopoly or a newer game like Cards Against Humanity, we all love getting together with friends for game night. What is it about this experience that makes us love it so much? Is it the fun conversation the games spark, or maybe it’s the friendly competition? Whatever the reason, games have a special place in our hearts. As such, bringing that gamified experience into other aspects of our lives has proven to be very successful as well. Doing so keeps us engaged, entertained, and more likely to come back for more.
Have you ever heard of “nomophobia” before? Nomophobia is the fear of being without one’s phone. Whether or not you’ve heard the word before, you’re probably very familiar with the fear. People are emotionally connected to their phones. They feel anxious if they miss a text. Phones are so ingrained in our lives now that many people find themselves absentmindedly checking their phones when they get bored, or even when they aren’t.
“If I had asked people what they wanted, they would have told me a faster horse.” — Henry Ford
Things that once seemed futuristic are now mainstream: personal assistants in your phone or transcontinental video chat, for example. At some point, everything we now think of as normal seemed cutting edge.
People don’t register for your B2B event for the chance to hear your speakers. They register for the chance to meet your other attendees. After all, B2B events are about making useful connections for the future — so the more opportunities you can provide for networking, the better.
As a busy event creator, though, you might be wondering how you can provide networking opportunities beyond another sponsored social mixers.
The consumer shows and expos market is booming in Australia — a recent industry survey revealed that 67% of expo event creators are running new shows in 2018.
Strong growth means increased pressure on your event to succeed. Events that fail to innovate and deliver high value to exhibitors and sponsors will be left in favour of the new kids on the block. To avoid losing market share to new entrants, your event needs to stay ahead of the curve.