Imagine having a pair of shoes that recharges your phone as you walk, a shirt that lets your coworkers know when you’re in a bad mood and contact lenses that project directions straight onto your eyes. This will all happen in the future, at least according to Time Magazine.
This is great news for an industry that is always looking to improve the experience of attendees and organisers alike.
For anyone who has managed a meeting or provided a presentation to a group, mobile tech distraction is an increasingly common challenge that needs to be managed during a live meeting: ringing, texting, email checking, “tweeting”, “angry-birding”…how to keep your attendees engaged and focused among all these distractions?
The use of mobile phones, tablets and laptops at events has become so prevalent that event planners need to find effective solutions to incorporate them into daily practices and, moreover, turn them into engaging and learning tools.
Event app notifications, alerts, messages – your event technology likely has different ways you can communicate to and update your attendees. Traditionally, you might consider these tools as vehicles for communicating time-sensitive updates like speaker changes, room adjustments or letting them know lunch has been served. However, looking beyond these as a means to simply communicate and considering other use cases is a great strategy for optimizing your messaging to attendees.
You walk into your Monday meeting to kick off planning for your next event and your boss asks, “How did the last event go?” It isn’t enough to just reply, “It went great!” without any supporting metrics or data to prove the success. You are accountable at this very moment. Event metrics are essential in justifying effective costs on marketing events to the leadership team.
How do you measure your events? Where do you begin?
Today, it’s not enough to create great content, fill your event with vendors, and feature an expansive venue. Your event attendees expect more. Your event has to be extraordinary, and generate buzz that will explode on social media and have your attendees, sponsors, and vendors raving about their experiences.
The best event organizers understand that integrating innovative technology into your planning is the best way to take your event to the next level.
Sooner or later, it’s going to happen. Even with a near-infinite budget, at some point technology is going to let you down. Whether it’s ear-splitting audio feedback or a completely unreadable PowerPoint, it’s only a matter of time.
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from DJ Saul, C.E.O. of iStrategyLabs, a full-service agency that specializes in the intersection of digital and experiential. Saul shares the ways his team dreams up tech-enabled experiences with specific brand messaging, and how to keep technology hidden so it doesn’t get in the way of that message.