The entertainment industry has advanced the development of hologram technology such that it is nearing practical use in the realm of business events. Already, live concerts include three-dimensional performances that are difficult to tell from the actual thing on stage.
While the cost is currently prohibitive for the majority of business events, hologram technology is quickly advancing to the point where you won’t need expensive mirrors now used to focus the light.
Your event AV has a huge impact on the way your audience connects with your materials and your presenters. But sometimes tight budgets cause eventprofs to cut this area. Here are a few ways you can retain AV services without toppling your budget.
AV budgets are tempting to cut. After all, who will notice if you decide to nix the big screen? It’s not an essential like food, right? Not so fast. It’s quickly becoming so. Think about all the ways you use tech in your daily life.
Video content is a great way to catch your audience’s attention in a short period of time. Short videos retain 53% of your audience to the very end. From product demos to testimonials, business related video content is one of the most effective tools at getting your message across.
This makes it a great tool for event promotion and engaging potential attendees through social media.
Live streaming has grown in popularity over the last few years, thanks in part to easy-to-access tools like Facebook Live and YouTube Live making it easy for anyone to broadcast live video to the world.
But live streaming isn’t just for sharing personal video: event planners are warming up to the idea of broadcasting some (or all!) of their conferences, meetings or other events to virtual attendees.
Most event profs would agree that our industry tends to be on the slower side when it comes to adopting new technologies. Largely this is about risk aversion in terms of event execution, however, there are also times when we can be too eager to adopt tech that hasn’t yet reached its full potential. As a result, we are actually creating three additional risk pools for meeting technology:
Let’s start with an honest truth: the events you host aren’t about you – they’re about your attendees. If they don’t leave smarter, happier, more inspired or better connected to their peers than before they arrived, what was the point of bringing them together in the first place?
As an event professional, it’s critical that you have your finger on the pulse of what your attendees actually feel about their experience at your event.
Most meeting pros seem to think that VR is either a distant dream or a silly fad. If instead of using the loaded term “virtual reality,” we instead use the term “immersive media,” we can better see the real-world applications of this technology for live events.
Here are a few ways we can use immersive media and VR technology to improve our events on a number of levels: