“Technology has changed everything for our audiences, there is now a more seamless integration between live and online worlds, which means that increasingly event experiences need to be both live and online. While marketers recognise that one of the best ways to engage consumers is through live experiences, there is now the opportunity for live experience designers to choose the right technology to complement, enhance and amplify the live experience.
The annual Event Tech Live show took place in London this month, and once again, it didn’t disappoint. As Europe’s only dedicated exhibition and conference for event professionals interested in event technology, it attracts more than 1,600 attendees and 100-plus exhibitors from the event tech industry. The show had a generous display of new technology innovations and solutions, including a launchpad pitch competition which gave a good insight on what’s coming next.
In recent years, the world of event technology has seen an evolution and that’s largely because event planners’ needs have gone through an evolution of their own. Their expectations are higher and their knowledge about technology is especially greater. Along with wanting a product that makes event planning more efficient, event planners are asking about data security, privacy regulations and integrations; things that we weren’t even having conversations even three years ago.
Every planner knows that an event is a meticulously constructed project with each detail and hour mapped and planned weeks, months, and even years, in advance. Event planning success is most easily achieved by utilizing project management tools like Gaant Charts and Critical Paths, but a key aspect often overlooked that will help you be even more successful is incorporating event technology into your project plans.
There’s been a storm brewing in the mobile event app industry over the past few months, ever since June 2017 when Apple first announced significant updates to their App Store Review Guidelines.
At the beginning, it seemed as though the storm might blow over and wouldn’t affect event professionals, because companies initially believed the guidelines weren’t applicable to the event app industry.
Written by Michael Doane, EventTechGuide Contributor and Marketing Manager , CadmiumCD Writing an RFP for any event tech can be a daunting task, especially if you’re not tech savvy. But there are a few essential questions most meeting planners miss. Most of these aren’t a big deal until they’re a big deal.
While event apps are ubiquitous at events, they are typically only used as a paper program replacement, or a scheduling aid. But they can be a lot more.
If you have the time and the budget, you can take your event app beyond their foundational uses. Most event apps have capabilities such as polling, scheduling, networking, and communication tools.
More information: http://www.eventmanagerblog.com/methods-re-purposing-event-app